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Google Analyticsalternatives.

Compare eight tools for website and product analytics. Pricing, hosting options, and the limits that matter.

8 tools compared

Compare the alternatives.

Filter by the kind of analytics you need.

8 tools
Google Analytics alternatives: fit, pricing, hosting, and tradeoffs
ToolChoose it forStarting priceHostingThe tradeoff
PlausibleRead the details ↗A focused website dashboardFrom $9/moStarter · 10k monthly pageviewsOfficial pricing ↗Cloud / Community EditionFunnels and the Stats API need a higher plan.
FathomRead the details ↗Simple reporting across several sitesFrom $15/mo100k monthly allowance · 50 sitesOfficial pricing ↗CloudNo ongoing free plan; shared usage allowance.
UmamiRead the details ↗Open-source analytics with hosting choiceFree optionsCloud Hobby / self-hosted softwareOfficial pricing ↗Cloud / self-hostedSelf-hosting puts operations on your team.
MatomoRead the details ↗Broad web analytics with data controlFree core softwarePaid Cloud and premium pluginsOfficial pricing ↗Cloud / self-hostedAdvanced self-hosted features can add cost.
Simple AnalyticsRead the details ↗A minimal traffic reporting workflowFree hobby plan1 user · 5 sites · 1 month historyOfficial pricing ↗CloudThe free plan keeps only recent history.
PostHogRead the details ↗Product teams that also run experimentsFree allowance1M analytics events / monthOfficial pricing ↗Cloud service compared hereSeveral product meters require budget planning.
MixpanelRead the details ↗Activation, funnels, and retentionFree planUp to 1M events / monthOfficial pricing ↗CloudA consistent event and identity model matters.
AmplitudeRead the details ↗Behavioral cohorts and product analysisFree plan2M events / monthOfficial pricing ↗CloudAdvanced analysis and controls vary by plan.

Published entry points, checked October 1, 2026. Dollar amounts are USD. Allowances use different units and are not like-for-like. Hosting, taxes, extra products, and plan upgrades can add cost.

A closer look.

Features, limits, and official sources for each tool.

Plausible

A focused website dashboard

A strong shortlist choice when your daily questions are about visitors, acquisition channels, popular pages, and conversions. Its aggregate dashboard keeps routine website reporting approachable.

Features, limits & pricing

What stands out

Cookieless collection, goals, custom events, and analytics imports. Hosted plans process visitor data in the EU; Community Edition offers a separate self-hosting option.

What to consider

Starter covers one site. Funnels, ecommerce attribution, and the Stats API sit in Business, listed from $19/month at 10k pageviews. Check the required tier before connecting a reporting app. Community Edition and the managed service have different feature sets.

From $9/mo · Starter · 10k monthly pageviews
Billed by: Pageviews + custom events

Pricing & plans ↗Product documentation ↗

Fathom

Simple reporting across several sites

Worth considering for a founder or agency that wants straightforward traffic and conversion reporting across several websites, with hosting handled for them.

Features, limits & pricing

What stands out

The entry plan includes 50 sites, event and revenue tracking, campaign reporting, exports, and API access. All plans include the same core analytics features.

What to consider

Pageviews and custom events both consume the shared allowance. There is a trial, but no permanent free plan. If you need detailed user-level activation and retention analysis, also evaluate the product analytics options below.

From $15/mo · 100k monthly allowance · 50 sites
Billed by: Pageviews + custom events

Pricing & plans ↗Product documentation ↗

Umami

Open-source analytics with hosting choice

A useful starting point for teams that want an open-source tool and a choice between managed hosting and running analytics on their own infrastructure.

Features, limits & pricing

What stands out

Current documentation covers traffic, campaigns, goals, funnels, journeys, retention, and revenue reports. The platform uses cookieless collection and offers a free Cloud Hobby plan.

What to consider

Self-hosting means owning updates, backups, and capacity planning. Check the current cloud plan for feature allowances and retention. Its usage meter includes website hits, custom events, and stored event properties, so it is not equivalent to a pageview-only budget.

Free options · Cloud Hobby / self-hosted software
Billed by: Events; event properties can count too

Pricing & plans ↗Product documentation ↗

Matomo

Broad web analytics with data control

A strong candidate when you want a fuller web analytics environment and control over where it runs. It suits teams prepared to manage a more configurable reporting setup.

Features, limits & pricing

What stands out

Traffic, campaigns, events, ecommerce, and customizable reports sit within a broad analytics platform. You can choose managed Cloud hosting or the free On-Premise core.

What to consider

Free core software is not the complete paid feature set. Premium On-Premise plugins and bundles can change the budget substantially. Include infrastructure and maintenance when comparing costs; Cloud uses traffic tiers based on hits.

Free core software · Paid Cloud and premium plugins
Billed by: Cloud hits / self-hosted capacity

Pricing & plans ↗Product documentation ↗

Simple Analytics

A minimal traffic reporting workflow

An option for site owners who prioritize aggregate traffic reporting and a deliberately small data footprint over persistent individual visitor profiles.

Features, limits & pricing

What stands out

The service documents cookie-free measurement without collecting personal data. Its free hobby plan covers five websites and can be a useful way to assess the reporting experience.

What to consider

The free plan requires a badge and keeps one month of history. Longer-term analysis needs a paid plan. Check the local-currency price and the cost of additional users when budgeting for a team.

Free hobby plan · 1 user · 5 sites · 1 month history
Billed by: Paid pageview tiers; free fair-use policy

Pricing & plans ↗Product documentation ↗

PostHog

Product teams that also run experiments

A good shortlist choice for teams that want to connect behavioral analysis with product changes. It combines analytics with tools such as session replay, feature flags, and experiments.

Features, limits & pricing

What stands out

Funnels locate conversion drop-offs; retention reports show whether people return. The analytics free allowance renews monthly, and other products have their own allowances and billing controls.

What to consider

Plan the events you collect and the products you enable. A large event allowance does not make every feature unlimited. The free plan stops usage at its limits; pay-as-you-go and retention rules differ. This comparison covers the managed service.

Free allowance · 1M analytics events / month
Billed by: Events; other products metered separately

Pricing & plans ↗Product documentation ↗

Mixpanel

Activation, funnels, and retention

Consider it when the main question is what people do after signup. Event-based analysis helps teams explore the path from a first action to repeat usage.

Features, limits & pricing

What stands out

The free plan includes funnels and retention analysis, with an event allowance and unlimited seats. Paid plans expand reporting and other limits as the team’s analysis grows.

What to consider

Define important events, properties, and user identities before relying on funnel numbers. Pricing depends on event volume and plan features; pageviews alone do not predict your bill. Review saved-report limits and any product add-ons.

Free plan · Up to 1M events / month
Billed by: Events + plan and product allowances

Pricing & plans ↗Product documentation ↗

Amplitude

Behavioral cohorts and product analysis

A candidate for teams that want to study how different groups activate and return, then connect those findings to a broader product experimentation workflow.

Features, limits & pricing

What stands out

Product analytics and cohort analysis support comparisons between groups of users. The current free plan includes two million monthly events; paid tiers expand features and limits.

What to consider

Choose the plan around the analysis and access controls you need, not only event capacity. A useful implementation still needs consistent event definitions and identity handling. Recheck the current pricing model before migrating from an older contract.

Free plan · 2M events / month
Billed by: Events + plan and product allowances

Pricing & plans ↗Product documentation ↗

Before you switch.

You might need simpler reporting. You might need more depth. Start with the three reports you actually use, then test your shortlist against them.

It’s okay to keep GA4, too.

If you rely on Google Ads conversions or audiences, check those dependencies first. You can run another tool alongside it.

Check the Ads integration ↗
  1. 1

    Check your must-haves

    List key events, conversions, reports, and integrations. Confirm the plan includes your API access, history, and expected usage.

  2. 2

    Run a small, parallel test

    Track one important conversion. Align time zones, consent settings, and event definitions, then compare trends through a normal traffic cycle.

  3. 3

    Bring your history and team along

    Export essential reports and verify what the new tool can import. Rebuild your daily reports before removing tracking your team still needs.

Connect Google Analytics, Plausible, Fathom, or PostHog. Available metrics and required API access depend on your source and plan. Explore connections ↗

FAQ

Questions about switching.

What is the best Google Analytics alternative?

It depends on the work you need it to do. Shortlist Plausible or Fathom for focused website reporting, Umami or Matomo for a self-hosting option, and PostHog, Mixpanel, or Amplitude for product behavior analysis. Simple Analytics is another option for a minimal, aggregate traffic dashboard.

Which Google Analytics alternatives are free?

Umami has a free Cloud Hobby plan and self-hosted software. Matomo offers a free On-Premise core. Simple Analytics has a free hobby plan with limited history. PostHog, Mixpanel, and Amplitude offer free event allowances. Free software still needs hosting, and free cloud plans have their own feature or usage limits.

Can I use an alternative alongside Google Analytics 4?

Yes. Keeping both during an evaluation lets you compare trends and check important conversions before changing your reporting workflow. Match time zones, date ranges, and event definitions first. The numbers will not necessarily match because visitor identity, consent, attribution, and bot filtering can differ.

Do cookieless analytics tools remove the need for a consent banner?

Cookieless describes how a tool collects data; it is not a blanket legal conclusion for your entire website. Your configuration, other scripts, the data collected, and the rules that apply to your visitors still matter. Review the provider’s documentation and your own setup before changing consent controls.

Will my historical analytics data move to a new tool?

Only if the destination supports the relevant import and data format. An import may preserve aggregate history without recreating user-level events, audiences, or attribution. Export the reports you need and confirm exactly what the destination imports before removing access to the old system.

Are pageviews, events, and hits the same pricing unit?

No. A pageview describes a page load or virtual page view. An event may also describe a click, signup, purchase, or another tracked action. A hit is the provider’s unit for a tracking request. Compare your expected billable usage and retention needs, not just two plans’ headline limits.

Where does TinyKPI fit into this setup?

TinyKPI is a companion for checking selected business metrics on your Mac. Your analytics platform continues collecting data and handling detailed analysis. Connect a supported source to bring key numbers into your desktop dashboard and notch; the available metrics and API access depend on the source and its plan.

About this comparison

Reviewed October 1, 2026 using official pricing and product documentation, linked beside each tool. Recommendations reflect documented capabilities; this is a research guide, not a hands-on benchmark. Prices and plan limits can change.

Published by TinyKPI, a desktop companion for business metrics. The eight alternatives above collect and analyze your data; our app helps you keep selected numbers close throughout the day.

Community Edition details ↗Cloud usage definitions ↗Retention documentation ↗
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8 Google Analytics Alternatives Compared (2026)