SUBSCRIPTION REVENUE

MRR Calculator

Calculate your current MRR or track what changed during the month.

Your numbers stay in your browser.

MONTHLY RECURRING REVENUE

What MRR measures

MRR is the monthly value of your active subscriptions. It leaves out one-time revenue.

FORMULA

Multiply your active paying customers by the average monthly amount each customer pays.

Monthly recurring revenueActive customers × average monthly revenue

EXAMPLE

Your MRR is $5,000. Your annual run rate is $60,000.

MONTHLY MOVEMENT

New customers and upgrades add MRR. Cancellations and downgrades reduce it.

Net new MRRNew + expansion − churn − contraction

Ending MRRStarting MRR + net new MRR

ARRMRR × 12

QUESTIONS

How do you calculate MRR?

Multiply active paying customers by their average monthly revenue. For example, 100 customers paying $50 a month gives $5,000 MRR.

What is the difference between MRR and ARR?

MRR is monthly recurring revenue. ARR is annual recurring revenue. ARR is MRR multiplied by 12.

What counts as MRR?

Include recurring subscription revenue. Do not include one-time setup fees, one-off services, or other revenue that does not repeat each month.

How do annual plans count in MRR?

Convert the plan to its monthly value. A $1,200 annual subscription counts as $100 MRR.

What is net new MRR?

Net new MRR is new MRR plus expansion MRR, minus churned MRR and contraction MRR.