STARTUP COSTS
Know the cost to start, then the cost to keep going.
Separate what you pay once from what hits the bank account every month.
FORMULA
Capital needed to launch
Add one-time costs to the monthly burn for the months you want to fund. Then add your buffer.
EXAMPLE
$8,000 to launch, $2,000 monthly burn, six months of runway
The plan needs $20,000 before contingency: $8,000 of launch costs plus $12,000 to fund six months. A 15% reserve brings the target to $23,000.
- One-time costs
- $8,000
- Six-month runway
- $12,000
- Capital target
- $23,000
MAKE THE PLAN REAL
Make the budget easy to change.
When each cost sits in the right bucket, you can cut runway, change monthly burn, or see where the money is going.
One-time costsLegal, equipment, setup, and launch work
Monthly costsTeam, software, marketing, rent, and overhead
ContingencyA visible reserve for uncertainty, not a hidden guess
