REVENUE GROWTH
What revenue growth shows
Revenue growth measures how much revenue changed between two equal periods.
FORMULA
Revenue growth formula
Take earlier revenue away from later revenue. Divide the difference by earlier revenue and multiply by 100.
EXAMPLE
Revenue rises from $100,000 to $120,000
The dollar change is $20,000. Dividing $20,000 by $100,000 gives a 20% growth rate.
- Earlier revenue
- $100,000
- Change
- $20,000
- Growth rate
- 20%
COMPARE LIKE WITH LIKE
Use the same type of period.
Compare month to month, quarter to quarter, or year to year. For several periods, compound growth gives an average rate per period.
Month over monthOne month against the previous month
Year over yearA period against the same period last year
Compound growthAverage rate across several periods
