SAAS VALUATION
Start with the multiple, not the answer.
Valuation is ARR multiplied by a multiple. Put the multiple on the page so you can change it.
THE CORE MATH
ARR times the multiple.
MRR × 12 gives ARR. ARR × your chosen multiple gives enterprise value.
EXAMPLE
$50,000 MRR at a 4× ARR multiple
$50,000 MRR is $600,000 ARR. At a 4× multiple, that produces a $2.4M enterprise-value scenario before any net debt or cash adjustment.
- ARR
- $600,000
- ARR multiple
- 4×
- Enterprise value
- $2.4M
READ THE RANGE
Run a range.
Different buyers will pay different multiples. Change the spread to see the range around your base case.
Enterprise valueARR multiplied by the selected multiple
Equity valueEnterprise value minus net debt, plus net cash
Rule of 40Annual growth plus EBITDA margin for context
